From my experience of the operating coworking space which is categorized under the buzzy concept of "Sharing Economy" these days, here are a few things which we struggled.
- We are serving users who are extremely uncertain, unstable, vulnerable and have an unknown future.They are extremely interesting people but very risky for the business.
- Many of these users have very little commitment or loyalty to the brand and community, let alone contributing proactively.
- Compromised quality of the collaboration output among these users because of the lack of skills, leadership and collaboration capacity.
- Although community catalyst plays a very important role in fostering trust, rating and reviews are the key factors if the community wants to scale up.
Seven years fast forward, here we are stepping into the "sharing everything" society: we are going from A to B on Uber or dida 嘀嗒拼车, finding our ayi or the tutor for our kids through yousi 优思 or baixing 百姓, getting our company logo done through zhubajie 猪八戒 by some designer in a tier 3 city in Jiangxi province, receiving our courier from a neighbourhood mam&pap tea shop served also as Cainiao 菜鸟warehouse, dining with strangers in their living room through Huoli 伙力. We live and breathe social media, we read news and books recommended by our circle friends on wechat or goodread, internet technology has empowered everyone in this planet to supply something to one another, whether it is a bedroom, a lift to the airport, a gardening lesson, a drill, some advices how to pitch to investors, a parking space, a funding opportunity to support someone’ dream.